If your bars aren’t doing very well you might want to consider hiring a PR firm to promote your brand. If you find the right one you will notice an improvement in just a few months. The problem, however, is which one you should hire – there are so many of them in the UK that it can be hard to choose especially if you are doing so for the first time.
Fortunately, with a few simple tips you can find a PR firm that will do a great job. The first thing you should look into is how long they have been around – if you hire a very young company they may not have the experience and the connections to get your brand in all the right places. At the very least the company you hire should have been in business for 5 years.
Find out who will be managing your account on a day to day basis. This is so that you can avoid the old bait and switch – they send their best guys to recruit you and then hand your account over to a junior who doesn’t have the experience to improve your branding.
You should also avoid signing long contracts – if you hire a PR firm and they turn out to be ineffective you want to be able to fire them and hire another one. You can ask the company to sign you up for 3 months at a time at the end of which you will consider whether to cancel or renew your contract.
One company that will not let you down is Quite Great! They have lots of experience promoting bars and whether yours are old or new you can be sure that in a few months you will see steady improvement. You can find out more on their website, https://www.quitegreat.co.